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The Role of a Storyteller through the Words of Walt Disney
A few nights ago, I climbed into bed, snuggled in and decided to watch a movie. I picked up my iPad and took a look at was available. I finally decided on a movie called, “Saving Mr. Banks.” I knew...
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Using Social Media to Raise “Buckets” of Money
One of the first things marketers learn about when venturing into the world of social media is the importance of creating great content. I can remember an assignment during the Social Media Marketing...
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Using Social Media to Raise “Buckets” of Money
Using Social Media to Raise “Buckets” of Money.
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The ROI of “Please” and “Thank You”
Please and thank you. Ah, the magic words that we’re taught never to forget. Using them is a lesson that’s drilled into our heads as we’re reminded time and time again to say “thank you” when...
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Back-to-School Basics for Content Marketers
On his very first day at a new middle school, my youngest son boarded the bus with a belly full of butterflies. He was both excited and terrified as he worried about what the other kids would be...
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Preparing for a Media Interview
The most fun I’ve ever had preparing for a media interview was when I was working for Kraft Foods and was managing public relations for its Post cereals brand. I was in New York City at the offices...
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A Lesson from Budweiser on “Content that Moves”
As a freelance writer and fan of all things social media, I work hard to create content that’s consistently compelling – content that people can relate to and can’t help but want to read. Social...
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Are you a smart dresser? Wearables bring new meaning to dressing for success.
This product image released by Ralph Lauren shows the new Polo Tech compression shirt. The garment offers smart technology to send heartbeat, respiration, stress levels and other data to tablets and...
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What Storytellers Do
Have you ever seen the movie, Saving Mr. Banks? If you are a writer and want to be inspired by the art of storytelling, it’s a must see. I recently decided to give it a try. I knew it had something...
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Six Tips for Hiring the “Write” Freelance Writer
If you’ve ever been charged with hiring a freelance writer for a company project, you know that it’s not as easy as it sounds. Keeping in mind that budgets, assignments and deadlines vary widely,...
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Do You Know Your Customers?
I recently wrote a story for a local newspaper about three area businesses that are celebrating milestone anniversaries — 50, 75 and 95 years in operation. They are three very different business...
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A New Kind of Costume. Wearables Bring New Meaning to Dressing Smart!
IMAGE: @KATEMILTON_ ON INSTAGRAM VIA MASHABLE AND PINTEREST What will you be this Halloween? Social media costumes are all the rage this year with party goers dressed in Twitter, Facebook and...
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Taking the Terror Out of Talking to the Press
All the witches, ghouls and goblins in the world have nothing over standing in front of a TV camera with reporters firing questions your way. Seasoned pro or not, few things are quite as spine...
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Introducing the WRITE ON! Newsletter
Today I’m posting with some exciting news! I’ve created a newsletter version of this blog. I thank you all for following my blog and invite you to also subscribe to the newsletter version. While it...
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A “Touching” Approach to Connecting with Customers
Years ago, a friend of mine who belonged to a small non-profit asked me if I would come to the next management meeting and discuss marketing planning – what it is and how and why to do it. I was...
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5 Steps to Marketing Communications Planning Success
Very early in my career I remember being asked by a business team leader to create a new brochure for the product line he was charged with marketing. I was new to the company, so took some time to...
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The ROI of Employee Recognition
Please and thank you. Ah, the magic words that we’re taught never to forget. Using them is a lesson that’s drilled into our heads as we’re reminded time and time again to say “thank you” when...
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Content Marketing and Social Media Thought Starters — November Issue of WRITE...
Welcome to the November issue of the newsletter version of this blog — WRITE ON! Check out what’s inside for some thought starters on Content Marketing and Social Media. If you like what you see,...
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First Responders Use Social Media on the Job
I was pleasantly surprised when I opened up the Press of Atlantic City (the E-Paper, of course!) yesterday. On the front page was a story about how police and fire departments all over South Jersey...
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First Responders Use Social Media on the Job
Originally posted on WRITEON: I was pleasantly surprised when I opened up the Press of Atlantic City (the E-Paper, of course!) yesterday. On the front page was a story about how police and fire...
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